In today’s world, young athletes have more exposure and attention than ever before. Social media has turned the spotlight on them, making it easier for their skills and highlights to be seen by a global audience. However, this newfound fame comes with its own set of challenges, and the importance of staying grounded cannot be overstated.

Back in my day, things were different. I was fortunate to have grown up around professional athletes, including my father, who played in the NBA. I had mentors who guided me and taught me valuable lessons about the game and life. The youth basketball scene was less commercialized, and it was about nurturing talent rather than making profits.

However, times have changed. The youth sports industry has evolved, and now, social media plays a massive role. Everyone can be a content creator, and the temptation to bask in one’s own glory is stronger than ever.

So, what does “Don’t read your press clippings” mean, and why is it essential?

One piece of timeless advice I can give is “Don’t read your press clippings.” In essence, this means not getting carried away by the praise and attention you receive, but rather staying focused on continuous improvement and being prepared for the next challenge. It’s about staying grounded and focused on your craft, even when others are showering you with praise. This advice has never been more pertinent than it is today, where the media and social platforms can amplify both achievements and shortcomings.

In the past, athletes had to rely on traditional media outlets like newspapers for coverage. But now, anyone with a smartphone can broadcast their highlights and accomplishments. While this increased visibility can be a good thing, it can also be a double-edged sword.

The Pitfall of Social Media Hype

In the age of social media, it’s easier to fall into the trap of your own hype. You may have had a standout game or made impressive plays, but it’s crucial to remember that the last performance doesn’t define your future success. The competition is fierce, and complacency can be your worst enemy.

Here’s a personal anecdote that illustrates this point. My son, who was relatively new to AAU basketball, had a game where our team faced a significantly weaker opponent. We won easily, but his behavior changed when a cameraperson filmed the game and created highlight clips. Suddenly, he was getting praise and recognition online. It was a boost to his ego, but it didn’t align with our goals or values. We had to sit down and remind him of the bigger picture and the need to stay focused on his development.

The Role of Parents and Coaches

Parents play a significant role in shaping the mindset of young athletes. It’s essential to ensure that their children are not being negatively impacted by their own hype or the hype created around them. Coaches, as mentors and guides, bear the responsibility of fostering a healthy perspective in their athletes, keeping them focused on their craft, milestones, and goals.

How can you stay grounded amid the hype that social media brings?

In today’s era of youth athletics, where social media amplifies both praise and criticism, it is vital to instill the values of humility, perseverance, and focus in aspiring student-athletes. “Don’t buy into your own hype” remains an invaluable lesson, helping young athletes thrive in their journey towards becoming successful college prospects. Coach Watts and the Watts Basketball community are here to help young athletes achieve their dreams while maintaining a healthy perspective.